Building Your Brand With Smart Self-Publishing

Courses

Description:

Writing a book is the easy part. It’s what comes after that’s real work. Self-publishing is not about getting your book in print, on Amazon or in stores. For smart authors, it’s about creating a solid marketing strategy to use the book as leverage to build your brand. The publishing playing field has indeed been leveled. But keep in mind, just because you can write a book doesn’t mean you should. It is your professional calling card. Don’t put out any half-hearted attempts, because you’ll lose your audience immediately. Make sure you have a story to tell, even if your book is non-fiction. If it’s an interesting read, your readers may be a little forgiving for minor errors for your first book. But after that, you must raise the bar. When done correctly and strategically, a book can open many professional doors for you. This class will teach you what you need to know to become a well branded self-publisher. Each week, we will have a special guest author to share their experiences with self publishing.

Objectives:

After completing this course, you will be able to:

• Maintain complete control over your work
• Create an effective marketing strategy to keep your book front of mind
• Leverage social media to promote your book
• Using trailers to introduce your book
• Maximize your author’s page, blog and website to build your community
• Extend your book’s life into spin off products and/or services
• Create timely (and sensible) promotions for your book
• Diversify your book to attract maximum readers
• Create a smart book tour without breaking the bank
• Leveraging your following to cross over into traditional publishing
• Turn your book into your business

Next Class:

July 17, 2012 (6 weeks)
Tuesday evenings 6:30PM – 8PM EST

Class Type:

Online/Livestream- Student must have reliable internet access, and a functional webcam (with audio) as this is a live streaming, interactive class (Must have Skype or Google+ Hangout to participate).

Required Book:

The Fine Art of Self Publishing- Everything You Need to Know About the Costs, Contracts & Process of Self-Publishing 4th Edition. Mark Levine.

The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living Peter Bowerman.

Price:

$299

Course Code:

EMIENT600

OR

About the Instructor:

Adrienne Graham is the Founder & CEO of Empower Me! Corporation. She is a strategist that helps people grow their career, business or network in any economy. She is the voice behind Views from the Top Radio Show, and the creative visionary behind Empower Me! Institute and Empower Me! Magazine. She teaches courses and seminars that focus on Career Management, Networking Strategies, Entrepreneurial Success and Small Business Management. She is also the author of four self-published books and contributor to Forbes.com.

Recommended Classes:

8 Weeks to Start-up

Taking Your Brand to the Next Level: Online Radio & TV

Foundations of Social Media

Developing an Effective Business Model