Developing Effective Business Models
Many entrepreneurs can tell you their business idea, talk about their product and services, an even show you their business plan. But ask the question “what’s your business model” and they get tongue tied. Every entrepreneur must take the time to develop an effective business model for their business, and not be afraid to tweak it until they get it right. It is your company’s plan for how it competes, uses resources, structure relationships, interface with customers and creates value to sustain itself based on profits you earn. It is possible to have a blended or even multiple business models, as long as the company can generate revenue. In this class we’ll discuss the types of business models and their importance, how business models emerge, examine some potential fatal flaws, and construct the components of effective business models. We will take a look at four case study companies and examine their business models to determine what worked, what didn’t and why, then learn how to apply what you learn to your own business model.
After completing this course, you will be able to:
Describe and identify various business models
Explain business model innovation
Know the importance of having a clearly articulated business model
Describe your business model concisely and effectively in a pitch
Identify the four major components of a business model
Identify any blind spots in your business model
Define your core competency and it’s importance to your business
Explain the concept of fulfillment and support within your model
Differentiate your business model in a crowded field
Thursday, May 29, 2013- 6:30 PM EST- 6 weeks Thursdays (available)
Online/Livestream- Student must have reliable internet access, and a functional webcam (with audio) as this is a live streaming, interactive class (Must have Skype or Google+ Hangout to participate).
About the Instructor:
Adrienne Graham is the Founder & CEO of Empower Me! Corporation. She is a strategist that helps people grow their career, business or network in any economy. She is the voice behind Views from the Top Radio Show, and the creator of Empower Me! Institute and Empower Me! Magazine. She teaches courses and seminars that focus on Small Business Management, Networking Strategies, and Entrepreneurial Success. She is also the author of four self-published books and contributor to Forbes.com.