Description: There’s more to building your social media brand than just setting up some accounts and tweeting, chatting, or posting your way to success. In order to build a solid, reputable brand, you must be vigilant of how you use social media and how people are receiving you and your message. You must define your brand and control how it is conveyed to the world, but more importantly, to the right people. In this class, you’ll learn how to create appropriate brand messages, target and engage your audience, track your influence, and set measurable milestones for your brand.