Description: 

The longer you wait for a dream, the longer it will take to manifest. Starting a business is not easy, but the ease of entry is easier than it has been in decades. This class provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise beyond start up the right way. Take this class to learn all of the foundations you need to get your business up and running. Topics include: business planning, location analysis, financing, development of a business plan and marketing plan (which you will have as your blueprint for your real business when the class is over), legal set up, establishing business & revenue models, marketing & branding strategies, Internet & technology planning, staffing and strategic partnering. Students will be masterminding with the class to test and research ideas. This class experience will be similar to an incubator and mastermind in one.

Objectives:

After completing this course, you will be able to:

• Conduct a Feasibility Study to determine if your business is viable
• Write a business, marketing and operations plan for your business
• Create effective business and revenue models
• Understand your competition and competitive advantages (and disadvantages)
• Build your brand
• Identify the ideal products/services for your company
• Identify your ideal target market
• Create effective marketing strategies (traditional and online)
• Build a solid team
• Location planning
• Assemble an advisory board
• Network to build leverageable relationships

Next class:

January 24, 2012 to March 13, 2012
Tuesday evenings: 6:30PM-8PM EST

Class type:

Online/Livestream- Student must have reliable internet access, and a functional webcam (with audio) as this is a live streaming, interactive class.

Required Book:

Entrepreneurship: Successfully Launching New Ventures (3rd Edition). Bruce R. Barringer & R. Duane Ireland. (Book not included in the course price).

Recommended Reading:

It’s Your Biz: The Complete Guide to Becoming Your Own Boss. Susan Solovic

Price:

$799 (Payment plan available; please call 866-810-2525 for more information.)

Course Code: EMIENT419

About the Instructor:

Adrienne Graham is the Founder & CEO of Empower Me! Corporation. She is a strategist that helps people grow their career, business or network in any economy. She is the voice behind Views from the Top Radio Show, and the creative visionary behind Empower Me! Institute and Empower Me! Magazine. She teaches courses and seminars that focus on Career Management, Networking Strategies, Entrepreneurial Success and Small Business Management.

Recommended Courses: Coming Soon!