Objectives: After completing this course, you will be able to:

Understand the buying trends of your proposed customers
Learn the right questions to ask to get product or service feedback
Position and package for maximum effect
Attract media attention with the right story angles
Maximize exposure at trade shows
Course correct when your audience is giving you negative feedback
Find the right vendors and suppliers to help produce professional products
Understand your numbers (cost to produce, time invested)
Know when to bring in professionals for design, packaging and marketing

Next Class: TBA

Price: $199

Course Code: EMIENT290

Description: Every year, people just like you come up with products or services that they would like to bring to the market. Unfortunately, many never make it to market because of the crucial mistakes and lack of understanding what it takes to launch a product or service effectively. Most times money is the main obstacle standing in their way.  Launching isn’t as simple as throwing up a webpage, blasting an email, getting a write up or canvassing social media. It is a process that, when handled correctly, will not just introduce your product or service to market, but boost your brand credibility and customer buy in.  Take this course if you have a product or service you want to launch but haven’t taken the steps to make it happen.