Objectives: After completing this course, you will be able to:

Deconstruct your current brand to create a stronger more accepted brand
Create cohesive brands through elimination & consolidation
Plan for brand expansion
Identify the personal transition, touch points, and emotional appeal of your
Create the total message and vision for your brand
Illustrate the major ways you can build your brand
Manage and protect your brand
Creating awareness for your brand
Understand the components of a brand identity
Create your package strategy, image and awareness campaign
Develop and online and offline strategy to amplify your brand

Next Class: TBA

Price: $249

Course Code: EMIENT230

Description: He or She who has a solid brand holds the power! Even the most tried and true brands have gone through a makeover from time to time. Is your brand keeping you from taking your business to the next level?  Fortunately the Internet and social media has allowed small businesses to level the playing field and create recognizable, respected brands similar to how big brands have always been able to, with a lower budget. But you also have to infuse offline efforts into building a top brand. Take this class to learn how to boost your brand, credibility and awareness. Each student will be required to complete a brand strategy at the end of the course, and we’ll examine everyone’s brand and offer suggestions as a group.

About the Instructor: Coming Soon!

Recommended Classes: Coming Soon!