Description:

Many entrepreneurs can tell you their business idea, talk about their product and services, an even show you their business plan. But ask the question “what’s your business model” and they get tongue tied. Every entrepreneur must take the time to develop an effective business model for their business, and not be afraid to tweak it until they get it right. It is your company’s plan for how it competes, uses resources, structure relationships, interface with customers and creates value to sustain itself based on profits you earn. It is possible to have a blended or even multiple business models, as long as the company can generate revenue. In this class we’ll discuss the types of business models and their importance, how business models emerge, examine some potential fatal flaws, and construct the components of effective business models.

Objectives:

After completing this course, you will be able to:

Describe and identify various business models
Explain business model innovation
Know the importance of having a clearly articulated business model
Describe your business model concisely and effectively in a pitch
Identify the four major components of a business model
Identify any blind spots in your business model
Define your core competency and it’s importance to your business
Explain the concept of fulfillment and support within your model
Differentiate your business model in a crowded field

Next Class:

May 24, 2012 (4 weeks)
Thursdays- 1-2:30 PM EST

Class type:

Online/Livestream- Student must have reliable internet access, and a functional webcam (with audio) as this is a live streaming, interactive class (Must have Skype or Google+ Hangout to participate).

Price:

$199

Course Code:

EMIENT240

Required Reading:

Harvard Business Review on Rebuilding Your Business Model. Harvard Business Review.

About the Instructor:

Adrienne Graham is the Founder & CEO of Empower Me! Corporation. She is a strategist that helps people grow their career, business or network in any economy. She is the voice behind Views from the Top Radio Show, and the creative visionary behind Empower Me! Institute and Empower Me! Magazine. She teaches courses and seminars that focus on Career Management, Networking Strategies, Entrepreneurial Success and Small Business Management. She is also the author of four self-published books and contributor to Forbes.com.

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