Objectives: After completing this course, you will be able to:

Understand the difference between cost based and value based pricing
Set your prices from a place of confidence
Understand the role of cost and demand factors in setting prices
Identify specific pricing strategies
Using competitive advantage to set pricing
Understand cost and revenue relationships
Create pricing tier programs
Select price strategies that work for your business
Understand the laws that affect setting prices
Know when to reasonably raise prices and retain clients

Next Class: TBA

Price: $249

Course Code: EMIENT150

Description: Setting prices on your products or services can be a daunting task. A value must be placed on your services and products before it can be sold, and even before you even approach a customer or your credibility is suspect. Price too low, and people won’t value your business or have faith in your abilities. Price too high, and you could filter out the bad seeds and only attract the right kind of clients, but you also risk pricing yourself out of consideration. Pricing decisions are a critical issue in small business marketing. In this course, learn how to find your pricing sweet spot, how to price based on your target market, understand the role of cost and demand factors in setting prices, understand break-even analysis and mark up pricing, identify specific pricing strategies, and understanding how to raise prices at appropriate times.

About the Instructor: Coming Soon!

Recommended Classes: Coming Soon!