Description:

The one who learns how to harness the power of visual, audio and written social media will stand out in the crowd. Unfortunately people are still shy or unaware of how to use it properly. In this six week class you will learn how to: define social media; understand the social media landscape; the 3 components of social media (written, audio, video); identify the tools that work for you; create your social media strategy; using communities & social networks; understand the 4 components of successful social media.

Objective:

After completing this course, you will be able to:

• Determine which social media sites work best for your business and audience
• Create a functional social media plan for your business
• Know how to interact with and draw an audience
• Manage a basic social media campaign to build your brand
• Understand the different types of social media tools
• Build an active, engaged community

Next Class:

April 9, 2012 (6 weeks)

Class Type:

Online/Livestream- Student must have reliable internet access, and a functional webcam (with audio) as this is a live streaming, interactive class

Required Book:

Social Media Marketing for Dummies. Shiv Singh (Book not included in the course price)

Social Media Bible: Tactics, Tools & Strategies for Business Success Lon Safko (book not included in the course price)

Price:

$249

Course Code:

EMISMB310

About the Instructor:

Adrienne Graham is the Founder & CEO of Empower Me! Corporation. She is a strategist that helps people grow their career, business or network in any economy. She is the voice behind Views from the Top Radio Show, and the creative visionary behind Empower Me! Institute and Empower Me! Magazine. She teaches courses and seminars that focus on Career Management, Networking Strategies, Entrepreneurial Success and Small Business Management.

Recommended Classes:

Taking Your Brand to the Next Level: Online Radio & TV

Building Your Brand with Smart Self-Publishing