Description:

What are you waiting for? A better economy? More money? The right time? Well guess what, you can find yourself waiting forever. Now is the time to get off that fence & grow your business. Many people find themselves stuck at the startup phase of their business because they are paralyzed by what’s going on around them. You can’t be a big player in your industry if you don’t risk growing beyond your comfort zone. You owe it to yourself to take your talents and gifts and transform them into a thriving business venture. Don’t be paralyzed by fear of uncertainty. Transform your business into a viable entity by learning to take action. Take this course to learn all of the foundations you need to get your business up and running beyond the startup phase. Topics include: growth strategies, expansion planning, business planning, adding to or recreating your idea/product/service, establishing business & revenue models, marketing & branding strategies, Internet & technology planning, staffing, risk management and strategic partnering.

Objectives:

After completing this course, you will be able to:

• Establish processes and systems to run your business efficiently
• Understand the day to day challenges of running a business
• Edit and revise your business and marketing plans to align with the direction of the company
• Identify internal and external factors that might contribute to the delay of your startup
• Staff planning
• Understand your distribution and fulfillment processes
• Understand your business and revenue models
• Move from idea to implementation
• Protect your idea or product
• Tweak or recreate your brand and marketing strategy
• Create a risk management strategy
• Understand your competitors and where you fit in the marketplace
• Develop a customer service/complaint strategy
• Budget for your business operating expenses
• Delegation of duties
• Marketing strategies for your business (including social media strategies)
• Establish payment and credit policies for your business (including mobile solutions)

Next Class:

February 14, 2012
Tuesday evenings 6:30PM – 8PM EST (6 weeks)

Class Type:

Online/Livestream- Student must have reliable internet access, and a functional webcam (with audio) as this is a live streaming, interactive class

Required Book:

Small Business Management: An Entrepreneurial Emphasis 13th Edition. Justin G. Longenecker, Carlos W. Moore, J. William Petty & Leslie E. Palich. (Book not included in the course price).

Price:

$299

Course Code:

EMIENT220

OR

About the Instructor: 

Adrienne Graham is the Founder & CEO of Empower Me! Corporation. She is a strategist that helps people grow their career, business or network in any economy. She is the voice behind Views from the Top Radio Show, and the creative visionary behind Empower Me! Institute and Empower Me! Magazine. She teaches courses and seminars that focus on Career Management, Networking Strategies, Entrepreneurial Success and Small Business Management.

Recommended Classes:

8 Weeks to Startup

Smart Hiring Strategies for Small Business

Partnering for Success

Anatomy of the Launch